A sneak peak for my readership, this article will be published in the Fall '09 issue of Autism Spectrum News. In it I discuss marketing and positioning in regards to how both can affect an organization's ability to enlist community support.
Randi Bussin, Career Reinvention Strategist, guest blogs and provides tips to strengthen your personal brand.
Image, Personal Branding, Web 2.0 Don't underestimate the power of a paper flyer.
Flyers, Guerilla Marketing, Social Media, marketing Yes-people will drive your company down a dangerous path.
Why Squarespace's iPhone giveaway is such a success.
Social Media, Squarespace, Strategy, Twitter It does not matter if Twitter or Facebook are successful companies, because they have already changed the face of your business.
As traditional online advertising loses impact, your company should refocus on awareness campaigns.
My interview with restauranteur Ed Moribato, owner of Cuban Revolution in Providence, on how he is using Twitter to reach the masses.
Local, Social Media, Strategy, Twitter, marketing Don't appoint someone just because they 'tweet' or like to use Facebook.
Social Media, Strategy, Twitter, empowerment Why Twitter is not your company's megaphone for blasting ads
Gen Y, Social Media, Strategy, Twitter, marketing, permission marketing A quick guide to Tweetiquette for the newbie (and the company)
The unemployed are not the only ones needing advice about how to best utilize job fairs.
Your employees are getting together after hours anyway - why not make it productive?
empowerment Governor Deval Patrick answers my question I sent through Twitter!
Government, Politics, Twitter Dosnt having erors on your linked In profile make you lok uproffesnl?
Personal Branding What if instead of government bail-outs, the US government restructured failing companies like AIG and then issued an IPO?
Economy, Government, Politics, Strategy Celebrities are quickly becoming the twitterati, and in turn becoming their own, shall I coin the term, tweetarazzi. But will '6-degrees of Kevin Bacon' be replaced by '6 Degrees of Tweeteration?'.
If I were to 'google' you, what would I find?
Personal Branding, Web 2.0 With low-cost and great design opportunity, creating your own website separate from any social network is a priceless extension of "brand u."
Personal Branding, Web 2.0
Updated on Wednesday, March 4, 2009 at 9:00PM by
John D Varlaro CPT, MBA
Besides sullying the integrity of coffee, Starbucks is now risking the alienation of the coffee-elitist base it once cultivated.
Brand Value, Branding, Strategy 
